The Kipling | Coca-Cola Collaboration: luxurious, iconic fashionable bags

Kipling makes iconic fashionable bags from PET bottles

Kipling, a well-recognised and desirable fashion bag brand, sold in-store at Frasers, has partnered with Coca-Cola to produce an iconic range of bags in their Live.Light Responsibly campaign. The Kipling | Coca-Cola collab uses material from PET bottles, 272 129 of them now saved from landfill, woven into durable ripstop material in Coca-Cola’s famous red and white.

Kipling knows that we are responsible for the impact our products have on the planet and are committed to Live.Light by constantly reimagining designs, rethinking material, repurposing energy, and reconnecting to people and the planet.  

This collaboration for the Kipling SS21 collection is a refreshed and hip take on the brand’s efforts to be more responsible. We are confident our astute and stylish customers will appreciate and love the classic Coca-Cola look. Some of Kipling’s best-selling models have been revamped for this trendy partnership, like the Art Medium bag – a Kipling darling. All the new designs in the collab have fantastically fun zipper pulls inspired by aluminum can pull tabs.

For the collab, Kipling’s versatile Art Mini has a more subtle 3D embossed detail, reminiscent of the bubbly effervescence of the world’s favourite drink, with the Coca-Cola logo peering through. This over-the-shoulder is perfect for an evening on-the-go. Or check out Kipling’s stylish Creativity XB Crossbody, also available in the new Coca-Cola look, great for running errands or a night out on the town.

Kipling is committed to doing better by lightening their step on the planet one bag at a time. This partnership with Coca-Cola creates an optimistic and wearable message about how you can – and are – positively impacting our future. Kipling has always aspired to be more than a bag brand, but to represent a positive, light-hearted mentality, and a free-spirited, inclusive outlook on life. We hope this trendy, fun and responsible collab will inspire customers to live light, especially at a time when the world can feel pretty heavy.

Find the Kipling | Coca-Cola collaboration online at Kipling (www.kipling.co.za) or at a Frasers store near you. Sign up to the Kipling newsletter on the website and stand a chance to win a Kipling Art Mini Tote, valued at R2,599.95. Follow Kipling @KiplingSouthAfrica.

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PETCO is an industry-driven and financed national recycling initiative.

PETCO (PET Recycling Company) was established at the end of 2004 and is based on the concept of Extended Producer Responsibility (EPR). The goal is to act as the vehicle through which the PET industry could self-regulate and co-ordinate its recycling activities.

PETCO, as a non-profit company, is not involved in the physical collection or recycling of waste PET in South Africa, choosing to remain outside of the PET recycling value chain. Instead, it acts as a Producer Responsibility Organisation (PRO) that financially supports, on behalf of its members, activities along the waste PET value chain. PETCO members include brand-owners, resin producers, converters (who manufacture bottles from PET resin), and bottlers.

The PETCO Business Model

A key component of the PETCO model is the voluntary EPR fee paid by industry (on PET resin purchased locally or imported) and grants from brand owners, retailers, and resin producers. PETCO uses the revenue it collects to support recyclers, particularly during adverse economic cycles. Given that the market price of PET fluctuates because of fluctuations in oil prices, exchange rates, demand from large countries such as China, and other factors, it can be a volatile market. This support for the recycling value chain is paid out at contracted rates for tonnages, in line with PETCO’s annual recycling targets. In turn, recyclers are then able to ensure consistent demand for post-consumer PET from collectors.

Since the establishment of PETCO, post-consumer PET bottle recycling in South Africa has grown from 2% in 2000 to 63% in 2018 – with a total of 98,649 tonnes of PET or 2.3 billion bottles being recycled – equating to 6.2 million bottles collected every day in 2018. This is a substantial achievement in a relatively short span of time.

Development of Infrastructure for Local Beneficiation

Recognizing that business innovation sits at the heart of economic transitions, PETCO views itself as a catalyst for the design for recycling innovation, preserving the value of existing resources, and utilizing rPET (recycled PET) in more and more applications. Through targeted support of recycling operations, PETCO has stimulated the development of local end-user markets as well as the export of fiber produced from bottles that would have ended up in landfill sites. More recently, Bottle-2-Bottle Plants have been established with support from PETCO. Recent investments to manufacture PET strapping and monofilament exclusively from post-consumer material marks an important step in reviving local manufacturing in a sector that has for many years been serviced almost exclusively by imports.

The Collection Network

The collection network of post-consumer PET material in South Africa is largely unregulated or self-regulated, with no widespread municipal separation at-source collection systems in place yet. Recyclables are mostly recovered from co-mingled waste by a network of informal collectors and micro-entrepreneurs. These collectors consolidate and supply post-consumer PET bottles to industrial-scale recycling operations, typically via intermediary agents such as buy-back centers. In many cities in South Africa, PET recycling activities provide income-generating opportunities and improved livelihoods for the urban poor.

Support for Collectors

In addition to the support of the value chain provided via large-scale recyclers (demand-side), PETCO also supports collectors (supply-side) through the sponsorship of infrastructure and equipment. This support is in the form of trolleys, bulk bags, personal protective equipment (PPE), baling machines, and other items – to individual collectors, SMEs and co-operatives, and community-based organizations.

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