Business brands serving sustainability and performance
Gyproc, Isover and Weber all care about building better for people and the planet by offering solutions that deliver sustainability and performance to drive the transformation of the construction market.
A refreshed graphic identity for Saint-Gobain’s construction business brands
A new graphic ecosystem supports and embodies Saint-Gobain’s commitment to its construction brands: the logos of the Gyproc brands have been given a facelift.
While the brands retain their original colours to uphold customer awareness, the graphic symbol that expresses their business specificity has been simplified and modernized. Overall, the different construction brands now have a family resemblance while maintaining what constitutes their business uniqueness.
By modernizing the graphic ecosystem of its construction business brands, Saint-Gobain demonstrates its expertise and leadership to position its brands as preferred partners that in sustainable construction.