Saint-Gobain refreshes the graphic identity of its construction business brands

Saint-Gobain has refreshed the graphic identity of its construction business brands (Gyproc, Weber, and Isover) to express the vision of the Group to be the worldwide leader in light and sustainable construction. This modernization meets two main objectives: leverage the strength and recognized expertise of each of its construction brands; create a clear family connection between the brands to strengthen business synergies and reaffirm the Group’s focus on “solutions”.

Business brands serving sustainability and performance 

Gyproc, Isover and Weber all care about building better for people and the planet by offering solutions that deliver sustainability and performance to drive the transformation of the construction market. 

This means:

• being alongside customers and partners to innovate and help design, construct and renovate buildings which have less of an impact on the planet, enhance people’s health and well-being.
• providing customers with innovative solutions which improve their performance and support their journey towards more sustainability.
• advocating for building better to accelerate the market shift towards enhanced policies, standards and practices.

A refreshed graphic identity for Saint-Gobain’s construction business brands

A new graphic ecosystem supports and embodies Saint-Gobain’s commitment to its construction brands: the logos of the Gyproc brands have been given a facelift.

While the brands retain their original colours to uphold customer awareness, the graphic symbol that expresses their business specificity has been simplified and modernized. Overall, the different construction brands now have a family resemblance while maintaining what constitutes their business uniqueness.

By modernizing the graphic ecosystem of its construction business brands, Saint-Gobain demonstrates its expertise and leadership to position its brands as preferred partners that in sustainable construction.