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World-Renowned Danish Furniture Design Brand, SOFACOMPANY to Showcase Iconic Designs at Decorex 100% Design 2023 in Jozi

Prepare to be captivated by the timeless allure of Danish design as SOFACOMPANY, the most sought-after Danish furniture brand, graces the prestigious decor and design event of the year – 100% Design Africa at Decorex, Johannesburg. Join the SOFACOMPANY team from the 3rd to the 6th of August 2023 at the Sandton Convention Centre in Jozi for an unforgettable experience.

Celebrating the 30th anniversary of Decorex Joburg, this four-day extravaganza promises to be a haven of decor and design inspiration, featuring more than 250 exhibitors from around the world. 

SOFACOMPANY, renowned for its commitment to crafting exceptional furniture, will be in the spotlight at their 100% Design Africa showcase, an exclusive platform that curates the most inspirational designs and designers.

Witness the grand unveiling of SOFACOMPANY’s latest triumphs – their award-winning 2023 collection, which includes a stunning array of sofas, armchairs, modular pieces, and sleeper couches. Each creation exudes the hallmarks of Danish design, effortlessly combining form, function, and finesse to elevate any living space.

SOFACOMPANY’s illustrious reputation as a total farm-to-table Danish design, production, and to-market operation, spanning 11 countries, sets them apart as industry leaders. With an unwavering commitment to quality, craftsmanship, and sustainability, their designs captivate the hearts of design enthusiasts worldwide all while retaining their truly affordable price points. 

Meet the passionate team behind these masterpieces, including the esteemed Head of Interior Design, Simonne Christie. She will be personally hosting the SOFACOMPANY display, offering invaluable insights into the design philosophy that underpins each creation.

As part of the festivities, SOFACOMPANY is excited to announce a captivating giveaway. Stand a chance to win their award-winning Babette swivel chair through an on-site competition up for grabs. Immerse yourself in the world of Danish design and make this coveted piece a statement addition to your space.

To be a part of this unparalleled design celebration, secure your free tickets to the Expo by registering on SOFACOMPANY’s official website:

Don’t miss this exclusive opportunity to witness the finest in Danish design, as SOFACOMPANY’s remarkable creations take center stage at 100% Design Africa – Decorex 2023.